P1racenews AI automatic summary:
FIA Formula E took centre stage in this week’s episode of the BBC business competition, The Apprentice. In the show’s
In the latest episode of “The Apprentice,” candidates were divided into two teams to create their own Formula E teams following Lord Sugar’s instructions. The Nexus team, led by Tre Lowe, focused on an ocean theme, while team Supream, led by Virdi Singh Mazari, chose a green and orange forestry theme. Nexus emerged as the winner, securing £38.7 million in sponsorship offers compared to Supream’s £21.5 million, both exceeding the previous record of £1.2 million.
The episode included cameo appearances by Jake Dennis and James Barclay, adding excitement to the challenge. The show’s emphasis on sustainability was evident in the teams’ branding strategies. Additionally, live updates were shared on X by the Formula E account during the episode. Despite some questionable decisions from contestants, the exposure Formula E gained through the show may lead to a new fan base tuning in for the upcoming race in Sao Paulo.
